Industry-leading customization experience marks a Wahl^® first, giving barbers the freedom to personalize the iconic Cordless Magic Clip^® with colors, patterns, text and logos.

STERLING, Ill., Nov. 12, 2026 /PRNewswire/ — For generations, barbers have relied on their tools to bring their creative vision to life. Now, Wahl^® is taking personalization to a new level with an industry-leading customization experience that gives barbers a way to make one of their most important tools an expression of their own style.

“Barbers are artists, and we know the tools they use are about more than performance, they’re an extension of who they are and the experience they create for their clients,” said Mike Wahl, VP of Innovation and Insights at Wahl^®. “This project was built around insights from the barber community and their desire for greater personalization and self-expression. We want to give them a way to take a tool they already know and trust and make it feel completely their own.”

For the first time in Wahl^®‘s 107-year history, barbers can customize one of the brand’s most iconic professional tools with the launch of the Wahl® 5 Star Cord/Cordless Magic Clip® – Customized .  The new online customization experience allows individuals to personalize the look of their Magic Clip^® with colors, patterns, text, logos and more, creating a clipper that is uniquely their own.

Available through WahlUSA.com, the new interactive configurator gives users a real-time preview of their Magic Clip^® as they design it. Barbers can mix and match lid and insert colors, select from patterns including leopard, zebra, camo and checkered designs, add personalized text in a variety of fonts, upload a personal or business logo, or incorporate select Wahl graphics. The result is a professional tool that can be as individual as the person behind the chair.

“For barbers, personal style goes far beyond the cut itself. Everything from the design of your shop to what you wear and the tools at your station says something about who you are as an artist and the experience you want to create for your clients. Being able to customize a tool you use every day gives you another way to bring your personality and creativity behind the chair,” said Wahl Educator and professional barber, Ivan Ross.

The customized clipper starts with the performance of the Wahl^® Magic Clip^®, a longtime favorite among barbers for creating seamless blends and fades, while opening up new possibilities for professionals to put their personal stamp on the tool. The launch represents another step in Wahl^®‘s continued commitment to industry-leading innovation, combining the performance professionals expect from the brand with new ways to reflect their individual creativity and craft.

The customization experience also gives barbershop owners and independent professionals the opportunity to incorporate their own branding into their tools by uploading a logo or artwork. And for the holiday season, it offers a new way to create a personal gift for the barber or stylist in your life.

The 5 Star Cord/Cordless Magic Clip^® – Customized is available now at WahlUSA.com for $164.99 and will be available throughout the holiday season. Because each clipper is customized to order, customers should allow approximately seven to 10 business days for processing and shipping.

To create your own customized Magic Clip^®, visit wahlusa.com.

For more information, visit wahlusa.com and follow @WahlPro on TikTok, Instagram, Facebook and YouTube.

Download Images: 5 Star Cord/Cordless Magic Clip® – Customized 

About Wahl^®
Since inventing the first practical electric hair clipper in 1919, Wahl has helped shape the grooming industry for professionals and home users around the world. More than a century later, the family-owned company continues to advance the grooming industry through innovative, high-quality tools designed to help people and the animals they care for look and feel their best. Headquartered in Sterling, Illinois, where the company was founded, Wahl is guided by four generations of family values and a belief in the power of better grooming to unlock confidence. From professional barbering and styling to personal grooming, professional animal grooming and pet care, Wahl is committed to setting the standard for excellence in grooming worldwide. For more information, visit WahlUSA.com.

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SOURCE Wahl Professional